The elements in Duke’s video graphics package will ensure all videos created on behalf of Duke convey a consistent look and feel. A combination of graphics in the package should be used on every Duke video including video introductions, a video outro, lower thirds, a text overlay and watermark. When selecting fonts and colors while creating the customizable graphics, users should adhere to the Duke Brand Guide.

Video Introduction 

The animated video introduction introduces your video. There are two options available.

Duke Introduction with background

This element includes an iconic aerial image of Duke, the Duke wordmark and wipes to reveal the video.

To use this element:

  • Place the intro one layer above your video piece on your editing timeline.
  • Extend your first video shot by about one second beneath the intro.
  • Watch the start of you video to ensure there is no black between the intro and start of your piece. If there is, extend the first shot further to ensure a smooth transition.
  • There’s no music with the introduction. Incorporate the music bed or audio track from your piece.

Recommended uses: Duke events, programs, courses, how to videos or any video that needs a Duke scene setter. This intro should be used with videos that will primarily have an external audience.

Duke Introduction with no background

This element is a transparent overlay that animates the Duke wordmark on and   off screen.

To use this element:

  • Import the “Duke Intro (no background).mogrt” into your Premiere Pro Essential Graphics (Click here for detailed instructions)
  • Place the mogrt overlay where you’d like it to appear towards the beginning of your video.
  • The overlay color and length can be adjusted if needed. White or Duke blue (#012169) the preferred colors for the title.
  • There’s no music with the overlay. Incorporate the music bed or audio track from your piece.

Recommended uses: Feature videos that begin with compelling visuals of campus, research or activity.

Video Outro

The animated video outro will end every video. This element wipes to close the piece and includes the text “This is Duke.”

To use this element:

  • Place the outro one layer above your video piece on your editing timeline and make sure the outro lined up at the very end on your video.
  • Extend the final video shot by one second beneath the outro.
  • Watch the end of the video to ensure there’s no black between the end of the video and when the outro animates on screen. If there is, extend your final shot further until there is a smooth transition.
  • There’s no music with the outro. Incorporate the music bed or audio track from your piece.

Lower Thirds/Name Supers

Customizable lower thirds complement the video introduction and outro with similar color, style and theme. When using the lower thirds, users will have the ability to add in the name and title of subjects who need to be identified in the video piece.

To use this element:

  • Import the “Duke_LT_BG_left.mogrt” into your Premiere Pro Essential Graphics
  • Place the mogrt lower third on the video layer above the subject in your timeline.
  • Click once on the lower third on your timeline to customize within the Essential Graphics panel. You will have the ability to customize name, title, colors, and fonts. Only use Duke approved colors and fonts which can be found in the brand guide. We recommend using Open Sans, Lato or Garamond.

Text Box

A customizable text box allows users to add explain visuals appearing on screen. Depending on the length of the description, the text box can grow or shrink.

To use this element:

  • Import the “Duke_text_callout.mogrt” into your Premiere Pro Essential Graphics
  • Place the mogrt lower third on the video layer above the subject in your timeline.
  • Click once on the text box on your timeline to customize within the Essential Graphics panel. You will have the ability to add in your own text and adjust the opacity of the text box.

Recommended uses: Videos thathave little to no narration, videos that require text to explain a certain visual on screen.

Wordmark

A small Duke wordmark should be placed in the lower right-hand corner of every Duke video.

To use:

  • Import the “Duke watermark_small_corner.png”  into your project
  • Place the watermark above your video on your timeline and extend it across your entire video piece. Note- The graphic should be above your video layer but directly below your intro and outro.

Instructions for Installing and Using Motion Graphics

To use many of the elements in the Duke video graphics package, you will need to import the motion graphic elements, known as mogrts, into Adobe Premiere Pro’s Essential Graphics panel. Once the initial import is complete, the mogrts will remain in each subsequent Premiere Pro project. Adobe provides detailed installation instructions.